Our Mission


Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To achieve what it seems not achievable to the world.
  • To inspire the world for quality.
  • To create value and make a difference.


Our Vision


Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • • People:- Be a great place to work where people are inspired to be the best they can be.
  • • Portfolio:- Bring to the world a portfolio of quality silicone rubber brands that anticipate and satisfy people’s desires and needs.
  • • Partners:- Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • • Planet:- Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • • Profit:- Maximize long-term return to everybody while being mindful of our overall responsibilities.
  • • Productivity:- Be a highly effective, lean and fast-moving organization.